For CEOs, founders, and leadership teams facing an important strategic or operating question and looking for an experienced outside perspective.
ADVISE fits when the work is a decision, not a project - you don't need someone added to the org chart, you need someone who has made calls like this before.
A high-stakes decision needs an outside view before it's made.
Leadership needs to test its assumptions against someone who isn't inside the room every day.
A growth opportunity has surfaced and needs honest assessment before resources move toward it.
A strategic direction needs pressure-testing before the team commits to it publicly.
The team needs experienced operating judgment before committing budget, headcount, or reputation.
Robin works with the leadership team at the level of the decision or challenge itself - not as an embedded operator, and not as a report-writing consultant. The engagement is scoped around a question, not a headcount.
These are situations, not separate services - ADVISE is the same engagement model applied wherever the leadership team needs a sharper outside view.
Assessing whether a growth opportunity is worth pursuing, and what it would actually take.
Testing whether a partnership under discussion creates real strategic value, before it's negotiated.
Pressure-testing where value already sits inside the business and whether it's being seen clearly.
An outside read on a model or pricing question the team is too close to see clearly.
Helping leadership decide what actually matters most right now, and what can wait.
An experienced view on a structural or leadership question before it becomes a bigger problem.
Likely Right When: "We have an important question and need experienced judgment."
May Not Be Right When: "We need someone embedded in the business to lead execution." (That sounds like OPERATE)