Turning strategic challenges into growth opportunities

An initiative of Conservation Biology Institute, the Global Wildfire Collective (GWC) facilitates scientific and strategic collaboration among research scientists, national policymakers, local communities, and firefighting agencies to enable wildfire resilience and recovery for ecological and social systems. As of July 2026, GWC consists of 42 charter members and 14 partner institutions from 26 countries.

• Conceived, built, and launched the Global Wildfire Collective, growing to 42 charter members, 14 institutional partners, and participants from 26 countries
• Secured $30,000 in first significant philanthropic support before leading efforts that resulted in a $1.5M US National Science Foundation & Gordon and Betty Moore Foundation award
• Developed and launched the Global Wildfire Collective Academy, creating a recurring earned-revenue model through professional education

The FOREST FLOOR™ Model 101 is the world's first fully-automatic mushroom growing platform. Partnered directly with two founders to transform an innovative product concept into an investor-ready, commercially viable business.

• Guided founders through strategic prioritization, operational planning, and business model development
• Developed investor presentation materials and financial forecasting supporting angel fundraising
• Built integrated cash flow forecasting to guide capital allocation during early-stage operations
• Designed a beta customer strategy emphasizing influencer-led market validation and pre-sales

Led a strategic turnaround and transformation of an established e-commerce SaaS platform serving thousands of online retailers globally across Amazon, eBay, Walmart, and multi-channel marketplaces.

• Directed all aspects of company operations, including product strategy, sales, marketing, customer success, engineering, and finance
• Drove product innovation and platform optimization, enabling merchants to improve pricing strategy, inventory management, and order fulfillment
• Strengthened strategic partnerships with major marketplace platforms and developed go-to-market initiatives
• Created competitive acquisition dynamics among multiple prospective buyers, leading to a successful acquisition

Socrata is a global leader in cloud software designed exclusively for democratizing data for government. As a trusted advisor to the CEO during a period of organizational transformation, led executive alignment on go-to-market strategy while rebuilding marketing operations -leaving a 16-month tenure with the sales team enjoying 6X+ qualified pipeline coverage.

• Asked by the CEO to turn around the marketing function after a reorg in which the CMO departed the company
• Cut 20% from the inherited budget, down to 12.4% of revenue
• Rebuilt target and customer databases, decreasing the bounce rate to less than 2%
• Strategically pruned the number of events and cut events budget by 28%, yet delivered an average of 4 on-target sales qualified opportunities per event (up from <1)
• Re-established the product marketing function, developed sales enablement materials, and implemented Highspot
• Revamped demand generation, migrating to Pardot and achieving 100% marketing-influenced and 20% marketing-sourced revenue by end of tenure

Upon Esri's acquisition of Geoloqi, proposed and established a new line of business OEM-licensing Esri's mapping capabilities into popular business software platforms (BI, CRM, etc.) as a "Trojan Horse" for deeper GIS adoption. Led the developer and OEM sector at the world's leading location and GIS platform.

• Led a cross-functional team of 17 across the startup program, developer evangelism, industry marketing, and strategic partnerships
• Built the tech sector from $0 to $2.9M in revenue in less than two years
• Landed deals with 4 of the top 6 business intelligence platform companies
• Led alliances with MicroStrategy and Information Builders, resulting in Esri maps as the default map in Analytics Desktop and WebFOCUS respectively

Geoloqi's platform enabled application developers to add location-awareness and geo-triggered actions to their mobile apps. Acquired by Esri in October 2012.

• Conducted angel and venture-backed financing rounds, totaling $1M+
• Managed all Marketing, Sales, HR, Finance, and Operations activities
• Engaged in paid pilots with marquee brands such as AT&T, American Express, and PepsiCo
• Led the strategy and execution of a competitive bid acquisition, resulting in a profitable exit for employees, founders, and investors

Business development, strategic marketing, and startup advisory services -for both established companies and early-stage founders, including customer/investor presentation development, business modeling, partnership negotiation, and venture capital introductions.

• Advised on strategic partnerships, joint development structures, market entry strategies, and budget prioritization
• Prepared founders for investor diligence and venture investment negotiation
• Clients included Ashoka, Avnera, Geoloqi, Intellectual Ventures, Astro Studios, Loctronix, and UPEK

88, Inc. created collections of jewelry and accessories that seamlessly integrated technology and fashion design -products built by women, with a woman's reality in mind.

FonJax provided remote access and control of physical handsets on live carrier networks over the internet -streamlining deployment, monitoring, and QA/automation testing of mobile applications and content for developers.

• Prepared and obtained board/executive approval for a mobile market-entry strategy
• Launched a mobile-ready product at 3GSM, including messaging, partner/customer meetings, and tradeshow presence
• Drove business development with mobile operators, device OEMs, and application developers

• Led global strategic alliance, IP licensing, M&A, joint venture, and equity investment activity for the Wireless and Mobile Systems Group, a $1.6B business
• Managed a five-person, geographically dispersed business development team
• Led the acquisition of PrairieComm, including diligence, negotiation, and integration of the 120-person wireless platforms company
• Led and supervised negotiation of ~40 third-party IP licensing agreements, enabling Freescale's first 3G platform sales to non-Motorola customers
• Ranked in the top 10% of 2004 Freescale employee performance assessments

• Managed west-coast operations, including due diligence, valuation, investment, and board observation for early- and mid-stage equity investments ranging from $1M–5M
• Responsible for portfolio companies including Entropic Communications, Dilithium Networks, Rosum, Aligo, EndForce, Identix, and Iconix Pharmaceuticals; served as observer on four boards; over $23M under management
• Reviewed the financial viability and strategic relevance of hundreds of west-coast startups against Motorola's product and strategy roadmaps
• Helped extract over $12.5M in strategic value from portfolio company relationships

Public Market built an architectural layer for peer-to-peer commerce -an e-commerce database, universal catalogue, and trust protocol designed to replace the essential functions of monopoly marketplaces with a decentralized, lower-cost alternative.

As COO, wore many hats depending on the needs of the business -spanning product management, financial projections, strategic partnerships, marketing, fundraising, recruitment, and HR.

Built the next generation of group-scheduling productivity tools.

Strategic guidance across every facet of startup and small business operations -from viability assessment and fundraising prep to product roadmap, team building, partnerships, and exit. Clients included Conservation Biology Institute, Phylos Bioscience, MicroMentor, Tokeativity, and TiE Oregon.